We’ve all been through it: Long waits for medical information. Lack of dialogue between doctors. Redundant forms. And then there are the worries about whether your medical information is being compromised or being used for research or marketing without your consent. Lunch at Piero’s sponsor, Arctrieval discussed these challenges and the efficiency and confidentiality consumers and doctors will be able to demand in the future.
Preview at Lunch at Piero’s press event: Every second of every day in the United States, 76 people are seen by a healthcare provider—this equals over 2.4 billion visits annually. What all those people and their doctors have in common during the visit, other than being in a room together, is they must comply with medical privacy laws. With recent healthcare laws changes, it is important that consumers protect their medical identity and information—especially with the coming wave of electronic medical record systems. Arctrieval provides a rich, best of breed solution to manage the unglamorous task of medical record correspondence and privacy. Arctrieval is a free Web service for consumers that empowers them to manage and protect their entire family’s medical information privacy with doctors, hospitals and insurance companies. For healthcare providers Arctrieval eliminates paper-based, error prone processes, saves time and money managing medical record correspondence and assists them to comply with healthcare laws and regulations governing the release of protected healthcare information. Arctrieval will showcase this timely and important new service at Lunch at the Lunch at Piero’s press event January 7 and 8 during CES .
One might dismiss the millions of views that Blendtec has received for its the blending of an iPhone, Chuck Norris action figures, glow sticks and who-knows-what-else in their powerful blenders as pure entertainment. But the fact is that CEO Tom Dickson and Marketing VP George Wright are marketing geniuses. Their online antics have made high end blender company, Blendtec, a household name while putting big wide grins on the faces of anyone who has seen pulverization of everything from marbles to a GPS device the company’s “Will It Blend” videos on YouTube. But what many don’t know is that their powerful blenders are perfect for many health drinks, enabling you to spin up things you never dreamed could be liquified.
The first time we ever met up with the Blendtec guys we knew we wanted to have them join us at the press lunch and innovator showcase Lunch@Piero’s during CES, where they blended a garden rake, a steel tape measure, and spoke with the crowds of reporters about the power of social networking and viral campaigns. Cited as one of the top 10 marketing ideas ever by Entrepreneur Magazine, George and Tom talk about the magic of Blendtec in this YouTube video. www.blendtec.com
