Lunch@Piero’s, the best daytime press event during CES 2009 once again showcased a wealth of innovative companies and technologies. Companies from around the world demonstrated their products and technologies that will be found in products this year and next. More than 250 journalists spent high quality time to learn about chips, CPUs, GPUs, mini-notes, embedded devices, green technology, cloud computing, augmented reality, networking, collaboration, wi-fi telephony, printers, storage, and free and open source mobile devices. Qik-enabled phones captured the event and broadcast it live online. And our special guests from Blendtec demolished a garden rake, a steel tape measure and shared stories of their “Will It Blend?” viral campaigns. Watch this video for a taste of Lunch@Piero’s during CES 2009. To join us in 2010, please contact us at www.lunchat.com.
One might dismiss the millions of views that Blendtec has received for its the blending of an iPhone, Chuck Norris action figures, glow sticks and who-knows-what-else in their powerful blenders as pure entertainment. But the fact is that CEO Tom Dickson and Marketing VP George Wright are marketing geniuses. Their online antics have made high end blender company, Blendtec, a household name while putting big wide grins on the faces of anyone who has seen pulverization of everything from marbles to a GPS device the company’s “Will It Blend” videos on YouTube. But what many don’t know is that their powerful blenders are perfect for many health drinks, enabling you to spin up things you never dreamed could be liquified.
The first time we ever met up with the Blendtec guys we knew we wanted to have them join us at the press lunch and innovator showcase Lunch@Piero’s during CES, where they blended a garden rake, a steel tape measure, and spoke with the crowds of reporters about the power of social networking and viral campaigns. Cited as one of the top 10 marketing ideas ever by Entrepreneur Magazine, George and Tom talk about the magic of Blendtec in this YouTube video. www.blendtec.com
D-Link has done it again. Joe Melfi wowed reporters during CES 2009 at the Lunch@Piero’s press event with the imagination design and functionality of their 802.11n wireless technology products including an all-in-one router with storage and photo frame capabilities, D-Life cameras for home security, network video recording and surveillance system, a mini-monitor for PC multitasking, a chumby photo frame and more. http://www.dlink.com
