Podcast and Business Wire News Distribution Package to Help Sponsors Reach Audiences Beyond Press Demo Event During the 2007 International Consumer Electronics Show
Lunch@Piero’s, www.lunchat.com a media and innovator showcase during the International Consumer Electronics Show (CES(R)), will offer its 2007 sponsors a special marketing and news distribution package designed to reach new audiences before and after the trade show. Sponsors of the mid-day tabletop demo event will receive a preferred rate on their news releases distribution using Business Wire and receive a slot to talk about their products on the Live@Piero’s video podcast produced on-site at Lunch@Piero’s.
The two-day lunchtime gathering, Monday and Tuesday, January 8 and 9, 2007 gives consumer electronics companies a chance to showcase their products and technologies to specially invited gadget, technology and business reporters, analysts and bloggers at the world famous Piero’s Restaurant across the street from the Las Vegas Convention Center. The invitation-only tabletop demo event is dedicated to facilitating dialogue and demos, allowing the media to see new digital products and technologies and spend high quality time with company representatives and developers.
As part of the 2007 Lunch@Piero’s package, the producers of Lunch@Piero’s will give each sponsor a $100 credit for up to three news releases referring to Lunch@Piero’s and distributed by Business Wire between November 1, 2006 and February 28, 2007.
Each sponsor will also participate in a live or pre-recorded guest spot interview on the Live@Piero’s video podcast produced on-site at Lunch@Piero’s. The show is also posted to iTunes and YouTube and other podcasting portals for general listening allowing sponsors to easily link to the podcasts or post them on their own web sites. Live@Piero’s interviews, recorded during Lunch@Piero’s 2006 have had more than 18 thousand downloads to date.
"Forward-thinking companies are looking for effective ways to promote their presence before, during and after a trade show," said Pat Meier-Johnson, president of Pat Meier Associates, producers of Lunch@Piero’s. "Using Business Wire for release distribution and appearing on Live@Piero’s provide a halo effect that significantly extends their participation in this event beyond International CES itself."
"This year, we will expand our Live@Piero’s show to video podcast with distribution on YouTube," said Live@Piero’s host, Russell Johnson. "Live@Piero’s lets our guests air their passion about their products."
About Business Wire
Business Wire as an honored sponsor of Lunch@Piero’s press gatherings and product showcases. Business Wire is a leading commercial news distribution company and recently became a wholly owned subsidiary of Berkshire Hathaway, originating hundreds of thousands of news announcements a year.
As the Official Wire service for dozens of trade shows including venues where Lunch@Piero’s media and innovator events take place, Business Wire provides integrated multimedia options to accompany and enhance news visibility for countless companies.
About Live@Piero’s
Live@Piero’s http://www.lunchat.com/listentosponsors.html and http://www.lunchat.com/listentoourguests.html is a radio show that features celebrities, developers and management of high tech and consumer electronics. Produced on the WorldVibrations Radio Station & Podcaster, Live at Piero’s is hosted by former San Francisco Bay Area broadcaster and host of ConnectedTraveler Radio, Russell Johnson.
About Lunch@Piero’s
Lunch@Piero’s will take place at the world famous Piero’s Restaurant, Monday and Tuesday, January 8 and 9, 2007, 11:30 to 2pm. Sponsors tables may now be requested at http://www.lunchat.com/becomeasponsor.html or by calling 415-389-1700.
